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About Me

I'm a UX leader with 25+ years designing digital products across finance, publishing, education, and wellness. I focus on creating useful experiences that people actually want to use.

Recently, I've directed end-to-end UX strategy for multiple digital products, developing scalable enterprise design systems and working with executive leadership to align user needs with business objectives. Through usability testing and journey mapping, I've helped improve conversion rates and user engagement across various platforms.

At a financial institution, I led the modernization of their digital banking experience, reducing onboarding drop-off by 25% while integrating UX best practices into their Agile development process. This involved redesigning both mobile app and responsive web experiences, establishing an enterprise design system, and introducing testing methods that boosted overall digital engagement by over 30%.

My approach centers on understanding what users actually need, then working with cross-functional teams to design solutions that serve both user goals and business requirements. I have experience in UX research and strategy, design thinking, scalable design systems, mobile and web design, and leading teams through complex product challenges.

I'm always interested in tackling new problems and collaborating with teams who want to create better digital experiences.