Designing
intuitive &
impactful
Experiences
based on real
User Data
to meet actual
Business Needs
As an accomplished UX and Digital Design Leader with over 25 years of experience, I blend user-centered design principles with strategic thinking to craft digital products that are both beautiful and highly functional.
View My PortfolioMy Expertise
Scalable Design Systems
I build comprehensive enterprise design systems that ensure consistency, accelerate time-to-market, and enhance brand cohesion across all digital products and marketing assets.
Data-Driven Experience Optimization
Leveraging qualitative and quantitative analysis, experience analytics, usability testing, journey/transaction mapping, and service design, I inform design decisions to reduce user friction and increase engagement and conversion.
Design Thinking & AI Innovation
I apply a structured Design Thinking approach to solve complex problems, integrating cutting-edge AI tools and techniques (including Generative AI and LLMs) to augment UX processes, enhance usability, and drive forward-thinking design solutions.